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Sales: 254-662-3610 Service: ​254-220-4644 Parts: ​254-334-1013 2718 LaSalle Avenue, Waco, TX 76706
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Welcome to the University Kia website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Kia car, truck, or SUV you will find it here. We have helped many customers from Waco, Austin, Temple, College Station, Georgetown, Corsicana, Belton, Forth Worth, Killeen, Fort Hood, Copperas Cove, Gatesville, Marlin, Burleson, Hillsboro, West, Waxahachie and Bryan find the Kia of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. University Kia has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Texas Kia dealer, we have a huge selection of new and used vehicles from which to choose. University Kia online and offline customers enjoy vehicle specials every day. We offer Kia service & parts, an online inventory, and outstanding financing options, making University Kia a preferred dealer serving Waco, Austin, Temple, College Station, Georgetown, Corsicana, Belton, Forth Worth, Killeen, Fort Hood, Copperas Cove, Gatesville, Marlin, Burleson, Hillsboro, West, Waxahachie and Bryan area Kia buyers. Ready to set up a test drive? Visit our Austin area Kia dealership in Waco, TX today!

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Testimonials Read More

Great staff

Adrianna
CARS
8-4-2020
Full Star Full Star Full Star Full Star Full Star

Staff was awesome, especially our salesman, Zach. Even received a gift from them sent to my home. Second vehicle I have bought from University Kia, and I will definitely buy more

Great service

Laterria
CARS
8-3-2020
Full Star Full Star Full Star Full Star Full Star

My salesman was so friendly and had great customer service, and he made sure he did what he needed to do to satisfy my needs as far as what I was looking for in a car.

Chuck B.
YELP
8-3-2020
Full Star Full Star Full Star Full Star Full Star

Searching on kia.com I found a 2021 Kia Seltos that I was interested in at University Kia in Waco. Even though that is 1.5 hours away from Arlington, TX I called and spoke with Bobby Searcy. Found out that one had been sold, but GM Ty Bullard got involved, proposed an offer...View More

The place to buy your next Kia!

Charles
CARS
8-3-2020
Full Star Full Star Full Star Full Star Full Star

The people I worked with were great. Bobby Searcy listened to what I was looking for and must have shared the info in a timely manner with Ty Bullard, because he emailed me directly with targeted offer. We had a few emails and ultimately a deal before I even actually spoke...View More

Rosalind Brewer
Rosalind Brewer
GOOGLE
8-3-2020
Full Star Full Star Full Star Full Star Full Star
Brenda Kirven
Brenda Kirven
GOOGLE
8-1-2020
Full Star Full Star Full Star Full Star Full Star

My experience with University Kia was great. Everyone was very friendly and helpful especially Fernando Contreras making sure I knew everything I needed to know about my new kia. I will always come back to University Kia the best dealership in town.

Dennis Lewis
Dennis Lewis
GOOGLE
8-1-2020
Full Star Full Star Full Star Full Star Full Star

Tony greeted us as soon as we stepped out of our vehicle. He was friendly and courteous. We told him exactly what we wanted he was very helpful and knowledgeable. He asked what color my wife wanted then went to the lot and drove it to the door. He took her for a test...View More

Rodney Garza
Rodney Garza
GOOGLE
8-1-2020
Full Star Full Star Full Star Full Star Full Star

Fantastic service. No run around at all. Brian M. is very knowledgeable, helpful, and did everything he could to provide us with the exact car that we were looking for. Highly recommended and we will return when we are again in the market for a new car.

Happy Customers x 2

Patricia
CARS
8-1-2020
Full Star Full Star Full Star Full Star Full Star

We were greeted when we first walked in. Our salesman, Bobbie Searcy, was very friendly and patient with us as we bought 2 vehicles!

Great Service

Travis
CARS
8-1-2020
Full Star Full Star Full Star Full Star Full Star

Very helpful very very friendly I like how everybody is talkative and is willing to answer anything and help with anything

Nice Friendly Staff

Darrell
CARS
8-1-2020
Full Star Full Star Full Star Full Star Full Star

Staff was Friendly and no pressure to buy something I did not want. Did not pressure me to buy extra things but did explain and offer different things for the vehicle.

Great service

Elizabeth
CARS
8-1-2020
Full Star Full Star Full Star Full Star Full Star

Super easy to look around and find a car. Workers are super helpful. I found what I was looking for. And at a great price.

Good experience.

Robert
CARS
8-1-2020
Full Star Full Star Full Star Full Star Full Star

Fernando was very efficient and accommodating. with covid19 issues personnel were very accommodating to our safety concerns. Wish we had felt more freedom to enjoy your modern clean facilities.

New Car Purchase

James
CARS
8-1-2020
Full Star Full Star Full Star Full Star Full Star

We were treated with total respect. Wait time to get to business office was minimal. We plainly stated we wanted no extended warranties, add-ones or extras, so none were offered. Car was clean and gas tank full. All car features and functions were thoroughly explained and...View More

The Best Place To Buy a Vehicle

Sandra
CARS
8-1-2020
Full Star Full Star Full Star Full Star Full Star

From the time that my husband and I walked in the door, we were treated with respect and greeted with smiles. There was no pressure put on us to buy from our salesman Bobby. He was courteous and respectful. He went above and beyond our expectations in making sure that we...View More

Victoria Montoya
Victoria Montoya
GOOGLE
7-31-2020
Full Star Full Star Full Star Full Star Full Star
J ZMax
J ZMax
GOOGLE
7-31-2020
Full Star Full Star Full Star Full Star Full Star

We were treated with total respect. Wait time to get to business office was minimal. We plainly stated we wanted no extended warranties, add-ones or extras, so none were offered. Car was clean and gas tank full. All car features and functions were thoroughly explained and...View More

Lorena Harcrow
Lorena Harcrow
GOOGLE
7-30-2020
Full Star Full Star Full Star Full Star Full Star

I had the best experience buying a new car it was easy. Thanks to Bobby for helping me find the car that was right for me at the price I needed. Great people and great environment.

Great Service, Warm Sales people

Brandyn
CARS
7-30-2020
Full Star Full Star Full Star Full Star Full Star

The whole experience was very warm. We felt educated about the features of the car, while not feeling bogged down by only talking about specs.

David Harding
David Harding
GOOGLE
7-30-2020
Full Star Full Star Full Star Full Star Full Star

We purchased a new Kia Sedona in June, 2020. The sales team was excellent in guiding us through the selection and purchase process. And the car is excellent! The first Kia we have ever owned, but most definitely won’t be the last. Only thing missing now is a Kia pickup.

Awesome and professional

Ethan
CARS
7-30-2020
Full Star Full Star Full Star Full Star Full Star

Very professional and knew what they were talking about it. The older lady knew what was going on and was awesome

Excellent customer service

Tamara
CARS
7-29-2020
Full Star Full Star Full Star Full Star Full Star

Brian was very personable and honest. We felt safe there because everyone was wearing masks (unlike other dealerships we visited and quickly left). Everyone we observed was extremely professional, as well as personable. We did not feel like a number. We felt like a valued...View More

Karrie Williams
Karrie Williams
GOOGLE
7-29-2020
Full Star Full Star Full Star Full Star Full Star

Great service

Mary
CARS
7-28-2020
Full Star Full Star Full Star Full Star Full Star

Friendly and fast service. They go beyond to make sure you have a good experience with them and explain everything you need to know and encourage questions

Great service, efficient

Brenda
CARS
7-26-2020
Full Star Full Star Full Star Full Star Full Star

Quick, efficient. Clean waiting area in service. Freddie Leal is best, knowledgeable, non-pressure to buy sales person from any car dealer we have been to.

Car Leasing

Nora
CARS
7-26-2020
Full Star Full Star Full Star Full Star Full Star

Tyler was very professional during the whole process and went out of his way to explain all the features on the car in great detail.

Excellent Service!

Maranda
CARS
7-24-2020
Full Star Full Star Full Star Full Star Full Star

The customer service is excellent and I love that they wash my car as a bonus! Truly, a treat! They also have an excellent waiting area for the customers!

Great service

Karen
CARS
7-23-2020
Full Star Full Star Full Star Full Star Full Star

Fast service done correct. Well maintained facility. Great customer service and knowledgeable staff. They even offer to wash and vacuum your vehicle.

Great Service

Dicky
CARS
7-23-2020
Full Star Full Star Full Star Full Star Full Star

All the people in the office were very helpful and all were willing to help us. FYI the offices were super clean and cool.

excellant

Elizabeth
CARS
7-23-2020
Full Star Full Star Full Star Full Star Full Star

the service rep was very professional. she made me feel comfortable about bringing my car to get serviced. she made my first time experience a pleasant one.

Great service

Daniel
CARS
7-22-2020
Full Star Full Star Full Star Full Star Full Star

Brian and Cleve both were very professional with helping me buying my new car. They made it easy and hassle free.

Never been to a dealership that was so accomidatin

Julia
CARS
7-22-2020
Full Star Full Star Full Star Full Star Full Star

You take such good care of me. You tell me way ahead when I need to make an appt. Your service is quick and reasonably priced. I drove your Kia Sorento for 7 years for well over 100,000 miles and then bought the first Telluride you ordered.

Great service EXTREMELY CLEAN!

Francesca
CARS
7-21-2020
Full Star Full Star Full Star Full Star Full Star

The staff was very accommodating and explained all the safety measures they were adhering to because of Covid. The facility was extremely clean and they left my car looking fabulous.

Jeremy Lewis
Jeremy Lewis
GOOGLE
7-21-2020
Full Star Full Star Full Star Full Star Full Star

Great establishment

Kimberly
CARS
7-21-2020
Full Star Full Star Full Star Full Star Full Star

Great customer service every time I go. Easy to do business with. Would recommend to anyone! All of the workers are nice and professional.

Great place

Joel
CARS
7-21-2020
Full Star Full Star Full Star Full Star Full Star

I came looking for kewl car and left with one, it was easy and didnt take long at all...great place

Jennifer Jones
Jennifer Jones
GOOGLE
7-19-2020
Full Star Full Star Full Star Full Star Full Star
Jennifer J.
YELP
7-19-2020
Full Star Full Star Full Star Full Star Full Star

I had a wonderful experience purchasing my new 2020 Kia Optima. I was able to get a better deal buying my new Kia verses purchasing a used. I saved so much money and my APR was even lower than my first Kia finance. Thank you!

Pamela Bennett
Pamela Bennett
GOOGLE
7-19-2020
Full Star Full Star Full Star Full Star Full Star

Zach Gibson is a great salesman.

Toni Ogle
Toni Ogle
GOOGLE
7-18-2020
Full Star Full Star Full Star Full Star Full Star

Had to work within a budget and Bobby Sarscey did it. We have a new car and no worries. Wish there was no covid so we could just take off in it!!

Jorge Colmenares
Jorge Colmenares
GOOGLE
7-15-2020
Full Star Full Star Full Star Full Star Empty Star

I love University Kia maintenance team

Vicki
CARS
7-15-2020
Full Star Full Star Full Star Full Star Full Star

Your team was very accommodating. My online reservation did not go through correctly but I was taken immediately. Your team pleasant and professional.

Easy experience

Erica
CARS
7-14-2020
Full Star Full Star Full Star Full Star Full Star

The deal was completed over the phone. It made the process much less stressful and easy. Tanner, Bryan and Ashley were all a joy to deal with.

joe tracy
joe tracy
GOOGLE
7-14-2020
Full Star Full Star Full Star Full Star Full Star

University Kia is a great place to buy a car. We had a great experience from the salesperson, Cleve, to the Finance Director, Stacey to the owner John Weinzapfel. Cleve had a thorough knowledge of the product and the process was candid and refreshing. We purchased a...View More

Our Location

University Kia
2718 LaSalle Avenue,
Waco, TX 76706

Sales: 254-662-3610
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